Our story

Welcome to our world! We’re a family-owned business out of Sydney, Australia, with a passion for style, self-expression, and a bit of nostalgia. We spent our teenage and 20s in the 1990s and 2000s, rocking black skinny jeans, Converse, and band tees with heavy eyeliner and bouncing to Paramore and Panic! at the Disco, embracing the alternative/emo aesthetic that made us feel we belonged to something bigger. We spent countless hours thrifting and fossicking through op shops, searching for that perfect piece that screamed individuality – something we still love doing today!

Fast forward to now, and the emo aesthetic has evolved, but the message is the same: it’s all about expressing who you truly are. Being a teenager or young adult is tough - emotionally, socially and financially - and finding ways to channel those feelings can be a challenge. That’s why our vision is simple: to help you wear your heart on your sleeve, – literally.

Whatever you’re feeling, we’ve got the gear to help you say it loud and proud!